Marketers have however realized that until and unless there is an end-user engagement, the brands do not really stand a chance in order to connect with its audience
The question which comes in every entrepreneur’s mind is whether seeking an end-user engagement in today’s environment of information overload and digitization be considered as a distant reality. Whether the marketers who are scouting for an alternative online medium for the purpose of promoting the the brands aim in incentivizing the end users . Whether incentivizing the end user be considered as the new trend for engagement?
The purpose of this article is to make the reader aware of the fact as to how can the entrepreneur’s improve their end user engagement .
Nowadays , the brands everywhere are however trying to grab the attention of its user base by however packaging all the possible product information which is in a limited space or time frame (read advertising), bombarding the audience with its unwanted information and offers, which are however hopeful of catching the eyeballs and also possibly generating the revenue.
In our time which is overloaded by information and hectic lifestyle, there is however hardly any time in order to ponder on any kind of promotional material which is available on the numerous platforms until and unless there is however a specific need for the product purchase or knowledge. In that very case, there are thus over dozens of articles which are however available online that however review the products or services and also provide similar product comparisons. Nonetheless, advertisement as a medium is considered as an important aspect of brand promotion and it is irrespective of the promotional platforms.
In our time which is overloaded by information and hectic lifestyle, there is however hardly any time in order to ponder on any kind of promotional material which is available on the numerous platforms until and unless there is however a specific need for the product purchase or knowledge. In that very case, there are thus over dozens of articles which are however available online that however review the products or services and also provide similar product comparisons. Nonetheless, advertisement as a medium is considered as an important aspect of brand promotion and it is irrespective of the promotional platforms.
On the other hand, the digitization’s impact on our everyday life is thus very evident with our dependency which is on the smartphone usage. From the basic grocery shopping to banking, smartphones today provide result in providing all the possible avenues for the smart utilization of time and efforts. With over 300 million smartphone users which are in India, marketers are thus now generously diverting their budgets towards the digital platforms however hoping in order to connect with their audience, and thus for the past few years, the overall spend on the digital platforms by the marketers has however only resulted in seeing an upward trend.
Also all the brands aims on focusing On the end-user engagement
“Marketers are thus forever looking at the newer promotional platforms in order to build a sustainable model that however drives higher ROI and the new contest driven promotional platforms/apps are however providing them with the direct consumer connect, measurable campaign, location, period & also an audience based activity”.
Many brands also thus now focus on an end-user engagement as the marketers have thus realized that unless there is an end-user engagement, brands generally do not stand a chance in order to connect with its audience and also any quantum of spend on advertising and also other promotional platforms do not also ensure the desired outcomes.
Also the other important user engagement tools like the Loyalty programmes are however effective only if the end users thus believe it to be so. Many of the marketers are however of the belief that ‘brand loyalty’ as a concept is now dead and an effective user engagement tools are thus still evolving.
User engagement however as a concept also holds more relevance today with the increased digitization and also the fiercely growing competition amongst the marketers. Multiple media platforms, the growing smartphone usage and also ‘me too’ apps have however crowded the mind space of the users.
“Marketers are thus forever looking at the newer promotional platforms in order to build a sustainable model that however drives higher ROI and the new contest driven promotional platforms/apps are however providing them with the direct consumer connect, measurable campaign, location, period & also an audience based activity”.
Many brands also thus now focus on an end-user engagement as the marketers have thus realized that unless there is an end-user engagement, brands generally do not stand a chance in order to connect with its audience and also any quantum of spend on advertising and also other promotional platforms do not also ensure the desired outcomes.
Also the other important user engagement tools like the Loyalty programmes are however effective only if the end users thus believe it to be so. Many of the marketers are however of the belief that ‘brand loyalty’ as a concept is now dead and an effective user engagement tools are thus still evolving.
User engagement however as a concept also holds more relevance today with the increased digitization and also the fiercely growing competition amongst the marketers. Multiple media platforms, the growing smartphone usage and also ‘me too’ apps have however crowded the mind space of the users.
Lately , there has been a new trend of incentivizing
Many of the marketers are thus now trying the newly conceived contest linked user engagement tool wherein the participants are however incentivized for their participation.
This new engagement tool, which is however either website or an app, is thus designed as information-based, contest-driven advertising/promotional platform that however incentivizes the users for their every action with expensive and branded gifts that are however ranging from online vouchers, two wheelers, smartphones to the smart televisions.
Many of the marketers are thus now trying the newly conceived contest linked user engagement tool wherein the participants are however incentivized for their participation.
This new engagement tool, which is however either website or an app, is thus designed as information-based, contest-driven advertising/promotional platform that however incentivizes the users for their every action with expensive and branded gifts that are however ranging from online vouchers, two wheelers, smartphones to the smart televisions.
For the brands, this thus becomes a unique platform as it however results in providing product information, instant audience connects, is thus measurable . It can however either be location or audience specific and is thus considered as an inexpensive medium in comparison to other the traditional or digital platforms.
For the users, it is thus a contest that is however based on the simple information that thus allows them to win the expensive items. In order to encourage self-participation, the medium is required to be incentivized for the valuable time which is thus spent with the interesting offers that however constantly appeal to the audience.
Market Scenario
Also , the market growth in this segment is however slow but is also continuously growing with the youth as its prime audience. Since these platforms are thus free for use and also provide expensive gratification, the word of mouth publicity of such kind of platforms is however higher amongst its audience.
In a nation like India, which is however youth dominated with nearly 50% of its population below the age of 25 and also however more than 65% below the age of 35, apps/platforms like these however provide the marketers with time bound, location based andalso information driven promotional activity with the measurable outcomes in order to understand the impact of their campaign.
Also , the market growth in this segment is however slow but is also continuously growing with the youth as its prime audience. Since these platforms are thus free for use and also provide expensive gratification, the word of mouth publicity of such kind of platforms is however higher amongst its audience.
In a nation like India, which is however youth dominated with nearly 50% of its population below the age of 25 and also however more than 65% below the age of 35, apps/platforms like these however provide the marketers with time bound, location based andalso information driven promotional activity with the measurable outcomes in order to understand the impact of their campaign.
However The growth potential for such kind of platforms can thus be a direct comparison to the digital advertising with the potential of however surpassing them due to the important factors such as self-participation, higher user engagement, end-user incentivizing, the low cost of participation and also high returns on investment.
When it is compared to pure selling on an online medium, the advertisers are needed to reverse their ideology of ‘view and buy’ to however ‘win or buy’ for thus a far more effective communication in the crowded marketplace.
If it is however presented properly, it also offers the marketers a direct consumer connect and also a great opportunity however for a more meaningful consumer-brand engagement.
When it is compared to pure selling on an online medium, the advertisers are needed to reverse their ideology of ‘view and buy’ to however ‘win or buy’ for thus a far more effective communication in the crowded marketplace.
If it is however presented properly, it also offers the marketers a direct consumer connect and also a great opportunity however for a more meaningful consumer-brand engagement.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online, Copyright Registration, Patent Registration, Trademark Registration.
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