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Showing posts from August, 2017

Even Before Launching Their Product, Reliance Jio Got Free PR Worth More Than $100 Million? What Startups Should Learn From This?

With the end of all those speculations on the launch date, and years of rigorous planning finally Reliance Jio’s massive project is up and running at its top gear! With the entry of Reliance Jio in the PR domain, the trend is somewhat baffling, reversed and in its back gear! How come a start-up can teach the existing ventures? How comes a newbie be competent enough to wipe out its seniors? How can a fresher venture succeed that fast? Well, wait while we answer your queries and tells a fairy tale worth learning from! Ambition, hardcore planning, vigorous execution, substantial forethought are the USP’s of Reliance’s Jio launch. Of course, they did not create a legend in a flip of a second .With Reliance Jio only aiming to cobble up around 100 million subscribers in only the measured “record time” as against the current mobile internet subscriber base of 150 million in the entire country. This launch has sent shivers down the spines of the major telecom operators in the nation and a ma

Why should the startups embrace agile marketing

It is always seen that in the first few years of the growth of a business, every penny which is spent is critical. Every moment the message isn’t in market is thus a moment that the competition is however winning over the audience. The startups, by nature, are however required to do more with less on a daily basis, and when it however comes to marketing, many experience a dip-your-toe-in-the-water mentality. There is thus a solution to the old, traditional mentality and the methodologies of marketing. It’s thus called as Agile Marketing. The relentless pursuit of an iterating and also scaling to bigger, better ideas with an efficiency and speed. A model which is however much better suited in order to keep pace with the entrepreneurial spirit of the companies today. The purpose this article is to make the reader aware of the fact as to why should the startups embrace agile marketing. Here are seven reasons as to why Agile Marketing is tailor-made for the startups: 1. Minimizes r

Ways marketing automation helps startups succeed

If one is going up against the big players in the market, automation can however help in saving time and also money while collecting the big-data insights for the small business. It can be considered as overwhelming in order to keep up with the new digital-marketing strategies, social media, drip campaigns and also all the other emerging opportunities which are there in the world of marketing technology. There’s also however so much in order to choose from, it now has thus its own blended term — martech. While the world’s biggest corporations thus dedicate the entire teams to the social-media monitoring and also feedback, startup leaders must thus also run much tighter ships. The Chief Marketing Officer is thus often the same person as the CEO and also the CFO. Those challenges thus also make it more difficult in order to stay on trend when it thus comes to marketing outreach — much less effectively adopt and then implement these strategies. Still, martech however holds the treme

The ways in which small business can master marketing

We however often hear from our customers that it has always been their dream in order to own a business – whether that’s however opening their own store or either starting their own restaurant. Like most of the entrepreneurs, the goal is thus to turn its passion into a career. However, many of the people are thus held back by the fear that they however won’t be able to manage their business successfully. It thus takes a leap of faith in order to open a new business, and it also takes business savvy in order to keep it open. Also , one of the first hurdles which a small business owner thus faces is however getting the word out about the new business. Or, if the business is however established, growing the business and then attracting new customers. The heart of driving the sales is marketing. For the business owners without any marketing experience, this can however seem overwhelming. The good news is that there is thus a lot a small business owner can thus do to market a business eas

The marketing power of rewards problems

A rewards program can however help one to build customer loyalty, deepen the engagement and also serve as a marketing benefit one can tout in order to attract the new customers. Thus the article below gives a closer look as to how the business can thus leverage the consumer interest in the rewards, along with the best practices which one can adapt from the major brands’ most successful loyalty programs. The reasons are as follows: 1. Lead with a strong offer. Customers may however be willing in order to sign up for the rewards program, but it’s thus important in order to know that their membership thus doesn’t equate to loyalty. In fact, just 13 percent of the customers are however complete loyalists who thus never shop around. The rewards program should always be appealing enough to in order to entice the customers to want to sign up — and then use it repeatedly. One must consider as to how the rewards program could be structured in order to reward the customers when they thus agree

Sales tips every entrepreneur should follow today

Sales has always been about persistence and repetition which is thus why most of the people fail. When one runs a Startup, the success of that Startup is thus dependent upon numbers in the bank account. Making the sales is thus considered as one thing and then making the sales out of the profits is considered as another thing. Getting those numbers is thus simple, and it’s always all about playing the right track and also creating that mood with the clients at the right time. Well, when one sells his product, one is required to do it with both emotions and feelings. Sales is considered as a manoeuvre; it thus also has a series of the skilled movements which are entwined into it. When one promises to do something to the customer, one must always deliver that. If something is not working, the sooner one would however get honest with this fact with the clients, the more trustworthy one’s relationship would thus be. Thus the purpose of this article is to make the reader aware of th

Optimistic trends which the Indian Startups should be ready to watch in 2017

The Previous two months of 2016, were however a dampener for the Indian start-up ecosystem in the hyper-local, food tech, software and also investment domains as such it was however good to know much about the start-ups right now. Meanwhile the domains of grocery , e-tailing and payment wallets however gained this year due to the demonetization drive which was started by the Modi government but the other segments of the start-up world have however floundered. However the Start-ups in 2017 are thus required to be more optimistic than 2016. The article below mentions some of the optimistic trends which the startups should be ready to see in 2017. Here are thus some of the trends the article below forecasts : 1) Shutdowns in the e-commerce: While it was however observed that demonetization resulted in curbing the consumer spending sentiment and also GMVs had however expected in order to fall for almost all the commerce players, the ones who were however sitting tight with less cash will

Marketing lessons which one can learn from an unlikely source

While to some people of the marketing thus seems to come naturally, for most of the other people it can be considered as a pain. Also , pouring money into marketing is however never considered as the solution. The best way in order to build an effective marketing machine is to thus build a community of an active, loyal readers who thus amplify the marketing efforts. Perhaps it might seem surprising to some, one industry with the great sources of inspiration and proven marketing strategy is however insurance.However , insurance doesn’t really is supposed to be as tedious and as boring as the people think. Thus , the article below tells us about some of the marketing lessons which one can learn form an unlikely source. Thus the lessons that would help to build up a marketing strategy are : 1. Content is the king (but it thus can’t be boring). “Content is considered as a king only and only if the kingdom is interested. And if one thinks that he is in the insurance business, one has ho

How to acquire small business and keep employees happy

There are many books that however discuss the inner workings of the big merger and acquisitions deals but there are also a few that however delve into the purchase of a small business — a move that however requires a different strategy. Small companies are also difficult in order to buy, but they can however result in tremendous benefits to the acquirer over the long term . The book said that , they however rarely work out if they are thus done opportunistically, meaning that the buyer is however just looking for a “good deal.” Thus the following article tells the eight steps that are however essential in order to make the process a success — on both the ends. The steps however are : 1. Determine exactly as to what one aims to purchase. When one is buying a small company, he might be buying the business thus either for its talent or either for the intellectual property to be applied to the business. If one is buying the business as a whole, one however needs to keep that business sepa