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4 startup marketing trends in india

In India, we however  have a habit of thinking that what works for others will also  work for us. We  generally follow the  trends in technology and also  majorly make up the late laggards when it generally  comes to consumer innovation.

We however  either don’t need it, or we thus need a price bundling mechanism around it. When it generally comes to start - up marketing, we thus  have the same mentality. In that, very few people  will however  generally  go out in the market and would  then claim the  ownership of the  strategic communications through the  marketing and PR. Start-ups  however generally wait until it’s thus  generally  time in order  to get funded and then they however hope that they’d generally  burnt the  investor dollars in order  to issue marketing spends across the  media.
The purpose of this article is to make the reader aware of the 4 startup marketing trends in India .
Thus , some of the trends in the space right now are however considered as quite interesting from a marketing strategist’s point of view –
  1. Brand Building
Brand building as of a few years ago wasn’t however considered as a part of the financial plan for a seed fund start-up. There were thus marketing costs, the cost of acquisition and the media spends, but the concept of  brand building and team housing for the purpose of building that brand were however  narrow.
There were thus  many opportunities and also  to many start-ups in the space of e-commerce, IT software and the  apps, however as and when the new avenues open up, old ones generally  dry up quickly.
Strategic alliances, the partnerships, key messaging, PR, and all the other activities however  directly affect the brand positioning in the market  place —all of these activities are thus coming after the  years of strategists, convincing these companies in order  to invest early.
2.  Market Penetration
The strategy which is generally   needed in order  to acquire the  customers as soon as it is possible is by and the  large flawed from the beginning. Market penetration however  implies that the market is generally  waiting for the  corporation in order  to enter the mind-space of the consumers and that too  quickly.
There are however  high risks which are however  associated and marketing also  ensures that trust is however  generated among the  customers early on. Thus market penetration strategies generally require the  marketing again, where we however  see a lot of brands investing in the space in order  to ensure that the  growth cycles and sales target aren’t howeevr  market dependent anymore and are also  more communications based.
3. Community Building
Few brands are however  investing in this space, and one is generally seeing growth in these avenues early on. It has been  witnessed that  a lot of start-ups generally  try their hand at social media, however one however doesnt  see many going for the community-building. Unlike the larger brands, smaller start-ups however  also need a passionate community for their products and the services.
They also need in order to build the communities around themselves in order  to shelter them from the acquisitions or the  market fluctuations. We’ve also seen brands who are however investing in their community from the original purpose of the brand’s mission and  the vision.
Therefore, the  brands in India have however  started focusing on the things such as a  mission, vision, corporate culture and the  communicated that has however  effectively through their marketing strategy.
4. ROI
Start-ups have however  become a razor sharp on the  return on the  marketing investments, and also rightfully . Brands aren’t thus  so inclined in order  to spend the  money on the  mass marketing strategies anymore and are now are  more sophisticated in order  to focus down on niche audiences, as well as the  popular communities where their message can however  spread organically.
However , the founders of LegalRaasta a startup which provides legal services have over powered these hurdles   and have ended up in providing more than 100 + services. One doesn’t even have to go out , as it provides online services .
Choosing LegalRaasta is beneficial as:
1. It has , 30+ offices in India
2. It has 10+ years experience
3. It helps to save your time
4. There is a cash back guarantee
Some of the services which it provides are :
1. Tax Filing/TDR - GST Registration , GST Return, ITR , TDS Return filing, Business income return , Bulk return filing , Revised return filing , Respond to tax notice
2. Company Formation - Pvt. Ltd., Limited Liability Partnership (LLP) , OPC registration
3. Registrations - DSC, Trademark, Patent , Copyright

And also many more services .

This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online. 

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