For a start up company, the foremost concern is to increase its sales or service by attracting users or costumers, which itself is a tedious task. There are various methods through which the doors of gathering attention could be opened. Advertising in newspapers, magazines, flyers, direct mails, telemarketing, pay per click ads, email marketing, content marketing, etc. are ways through which a start up can approach its target costumers. However, when you start a companywhich is usually in need of increase in funds may fall short on balance if paid marketing is the only method adopted for solidifying its presence and relevance in the realms of entrepreneurship. Hence, it needs to use some cost effective techniques through which a start up can gain audience. In this era of search- engine and social media habituated audience; start ups can use Search Engine Optimization as an effective method of increasing its costumers by optimizing the visibility of its website on famous search engines.
Search Engine Optimization (or SEO) is a process through which you make the most of your website’s existence by promoting its accessibility to as many people as possible. Even though it has always been found in the grey area of entrepreneurs’ concerns when it comes to promotion of their newly set up business, a rational start up company would never ignore its relevance if reaching target audience is taken into consideration. It is evident that SEO is a time consuming effort, however if not done, a company may lose its relevance in the market over time. People nowadays, use internet to get to know about anything they want to buy or avail services of, therefore it is important for a new business company to know what people search for, what are the search terms (keywords)[1] typed in the search engines and, most importantly, which search engines are preferred by their targeted audiences. The various factors with which SEO is executed are as follows:
Optimizing the keywords that bring in the users who opt for the same things.
Optimizing your website’s content- by having eye-catching titles, links that compliment what the website is about, by publishing unique and updated content, avoiding plagiarised content on the website since SE[2] can penalise a company for it.
Optimizing website’s codes- Since, SE bots read not only the content on a site but also its code.
Improving the website’s accessibility to all of the devices through which visitors get access to internet services and search engines. For instance, users no longer are limited to desktops or laptops while using internet since mobile phones have become the prominent device through which people log in for surfing.
Managing back links because they are significant in evaluating the relevance of a page with page rank algorithm. Higher the number of back links a website has the more popularity and importance it will have. Thus, increasing its accessibility to a random surfer.
If all of the required techniques are implemented efficiently, SEO can be a good cost effective way of marketing and gaining users for a start up company without affecting its funding and investments. However, one should know the difference between Black hat SEO[3]and White Hat SEO[4]and should always focus on the latter. Also, one should be aware of the fact that it cannot be an only reliable factor for receiving and converting the visitors into costumers, since Search Engines tend to change their algorithms constantly which might affect the conversion rate of visitors for a website. A business relying heavily on SE traffic can suffer major losses if the search engines stop sending visitors. But one need not fret if SEO is only one of the parts of his or her company’s marketing strategy. Following are the advantages of implementing Search Engine Optimization that I have gathered from interviewing the web developer, Yogesh, of a budding International Online Academic Journal named as Damascius49[5], as he said:
Optimizing your website’s content- by having eye-catching titles, links that compliment what the website is about, by publishing unique and updated content, avoiding plagiarised content on the website since SE[2] can penalise a company for it.
Optimizing website’s codes- Since, SE bots read not only the content on a site but also its code.
Improving the website’s accessibility to all of the devices through which visitors get access to internet services and search engines. For instance, users no longer are limited to desktops or laptops while using internet since mobile phones have become the prominent device through which people log in for surfing.
Managing back links because they are significant in evaluating the relevance of a page with page rank algorithm. Higher the number of back links a website has the more popularity and importance it will have. Thus, increasing its accessibility to a random surfer.
If all of the required techniques are implemented efficiently, SEO can be a good cost effective way of marketing and gaining users for a start up company without affecting its funding and investments. However, one should know the difference between Black hat SEO[3]and White Hat SEO[4]and should always focus on the latter. Also, one should be aware of the fact that it cannot be an only reliable factor for receiving and converting the visitors into costumers, since Search Engines tend to change their algorithms constantly which might affect the conversion rate of visitors for a website. A business relying heavily on SE traffic can suffer major losses if the search engines stop sending visitors. But one need not fret if SEO is only one of the parts of his or her company’s marketing strategy. Following are the advantages of implementing Search Engine Optimization that I have gathered from interviewing the web developer, Yogesh, of a budding International Online Academic Journal named as Damascius49[5], as he said:
“It is good for our business visibility and branding.”
“Provides credibility to our business”
“SEO has one of the best Return On Investment’s in advertising.”
“Brings customers to our business”
“Gives unmatched insight to our costumers”
“Drives potential costumer to our website.”
“Rises mobile bandwidth and local search optimization.”
“Search engines grab more market share”
“Most importantly, it is cost-effective.”
Hence, it could be said that SEO is effective for building online reputation and reaching the target audience for a start-up with the help of organic search engines without worrying about spending on paid advertising. So, go ahead, and find a good Search Engine Optimizer for your company’s promotion!
“Provides credibility to our business”
“SEO has one of the best Return On Investment’s in advertising.”
“Brings customers to our business”
“Gives unmatched insight to our costumers”
“Drives potential costumer to our website.”
“Rises mobile bandwidth and local search optimization.”
“Search engines grab more market share”
“Most importantly, it is cost-effective.”
Hence, it could be said that SEO is effective for building online reputation and reaching the target audience for a start-up with the help of organic search engines without worrying about spending on paid advertising. So, go ahead, and find a good Search Engine Optimizer for your company’s promotion!
This article has been contributed by Himanshu Jain, CEO, LegalRaasta- an online portal for GST software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi company registration, IEC Registration, Fssai License.
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