Customer
delight is however aimed at focusing
solely on the customer feedback and
customer’s experience.
The
era of e-retailing has however taken over our lives in an unprecedented manner.
So has the customer engagement,
promotions, and programmes, which however offer insightful tips and also
lucrative deals at the doorstep.
However
with the advent of digitization and the internet, life however has become easy and also convenient once
again, starting with a customer’s journey from thus buying a product online to completing a transaction,
thus all at a click of a button.
Also
a few traditional, e-commerce and also
services platforms are trying hard in order to enrich people’s lives with both
traditional products and the
community-driven services.
The
purpose of this article is to make the reader aware of the importance of
customer engagement in this age and day.
Customers
are considered as the most important
assets of any business. For this reason, it is thus very important for any business in order to
continuously keep their customers engaged for both growth and progress.
We
firstly need to know as to what is customer engagement . Customer engagement is
thus an ongoing interaction which is
between a brand and its customers. It is thus
a process of actively building, nurturing, and also managing
relationships with the customers. This thus means that every communication of a
brand is however geared towards as to
what the customers want from it. Whether it’s thus a small, medium, or a large
organization, every business thus has
something in order to gain from customer
engagement.
Thus
In the past, the best way in order to
engage with the consumers was however
through television and radio. Thus we can see that in the age of mobile
technology and also social media, the brands now have more choices than ever in
order to reach out to their potential
customers.
Here
are however a few strategies in
order to consider when it thus comes to
strengthening the customers’ relationship with the brand.
1. Content Marketing
It
is content that however helps a person in order
craft a unique story and also a narrative about a brand. Content
marketing thus always drives the unique
value and also subtly persuades clients to choose one’s brand over others.
Content
marketing is thus considered as a key
component of driving customer engagement. It thus also answers the unanswered
questions of the consumers and also focuses on their wants, emotions, and likes.
Regular blogs, articles, email newsletters and email updates however not only
educate customers but they also help in promoting the business.
2.
Website
A
company’s website is thus often considered as
the first touch point for the new
visitors who are however coming to learn more about its services. It is thus
also the primary resource for the
existing customers in order to
stay updated on the latest developments and updates.
A
website can thus also either make or
break the image of the brand. Hence it’s thus also important in order to have a website that’s
thus not only attractive visually but is
thus also user-friendly and also mobile responsive.
Apart
from the standard textual and also visual content, interactive content is
considered as another way in order to engage the customers through website. Some
of the examples of interactive content
are however webinars, surveys, &
quizzes.
3.
Social Media
Thus
in addition to the website, social media can and thus should also be used as an extension of the
customer engagement strategy. Needless to say, social media is however huge today. Billions of people are thus active on the social media networks like
Facebook, LinkedIn, Twitter, and Instagram. For brands, they thus also present an enormous opportunity in order to engage their customers and also build a loyal online community.
Through
the social media, brands can thus also
connect with relevant people, share information, identify the consumer’s unanswered questions, research
influencers and thus also promote
content that will however attract consumers! Regular monitoring and also active engagement on the social media will
thus not only increase the brand’s visibility but will thus also increase the
sales.
4.
Mobile Apps
Smartphones
are thus now considered as an integral part of our daily lives. In this
context, mobile apps can thus however be
very useful for the brands in order to
improve their customer engagement and also boost revenue. Apps thus ensure
direct communication with the customers
in various ways. For example, one can
thus also create a loyalty program within an app.
5.
Online Reputation Management
Also
with so many social media platforms, one is thus also prone in order to receive
feedback from the customers, be it either good or bad. Therefore, it thus
becomes important in order to manage the
online reputation and also make sure that
it’s however an accurate reflection
of the brand’s values and ethics. This is however where online reputation management (ORM)
services thus come into picture. ORM can
thus also be used by the businesses of
all sizes and types.
In
order to harness the full potential of the customer engagement, it is thus
advisable in order to engage with a full
service digital agency.
The
customer is however the king. In addition, wowing them is thus also considered
as critical to sustaining a business. Therefore, a planned customer engagement platform
is thus essential in order to create a
compelling content, a great-value proposition, and allso product videos,
among the others. However in order to
carry on with this idea, , some of the
companies however take a step
further and thus also contact their
customers directly. This thus creates a
personalized touch and it also them helps in assessing the customer’s needs in
a far better manner.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
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