As entrepreneurs, we however have managed to
conceive the greatest, most transformative and also game-changing ideas that the world has thus
known, into business. But like many others, we thus are on a rollercoaster
ride. On one hand, weare thus focused on
product development and are also
creating a prototype, we had found ourselves which was filled with
boundless energy and enthusiasm; on the other, it is thus filled with
desperation for the funding, we thus
chased the bottom-line.
The last thing which we thus want to think about is Marketing and Brand
building,and also for many reasons that however ranges from lack of funds,
resources, to too little time to do too many things. In an age where however the competition for human and also financial
resource is global, and also time-to-market is thus reducing with the connected
world, startups thus live and die by their ability in order to drive the customer acquisition. Of course, many of the startups and also SMEs are thus doomed to failure and also can’t grow because
they thus never manage in order to produce a product that is fit for the
market. But even if the product is thus
made market-fit, traction is thus tough.
SMEs are thus also under the extreme
resource constraints and also need to figure
out how to break through the clutter, in order to let their target audience
know that they thus have a solution for
a critical problem. Entrepreneurs, of the early stage Startups or an SME, thus
often commit the mistake of thus looking
at the marketing and also brand creation
as an afterthought.
Brand building is thus also considered as the keystone of any successful business. SMEs
thus also need to understand that brand building is thus a necessity, not a luxury. While the multinationals see branding thus as an integral part of their business
tactics, Small and Medium Enterprises (SMEs) which thus operate on the
shoestring budgets, thus often stand at critical a crossroads when it thus
comes to marketing and also brand building.
Breaking through the clutter is thus also
difficult when the larger enterprise
have the resources in order to dominate
the traditional media channels. The best a startup can also hope for, in
the traditional channels, is thus to
look for few early adapters that however
are always on the lookout for the latest emerging products.
Only the
two fundamental truths thus exist where marketing for the startups is
however concerned. First that a great
product alone is also not enough in
order to succeed. Second, that no amount
of marketing will thus also make a crap
product gain a critical mass. Business is thus also about sustainability and growth, and
thus both these goals are however
achieved by managing to create a great product and also a great marketing strategy. Hence, the
customer acquisition and also making your product market fit is considered
as paramount for long-term scaling of
business.
The most basic of advice that however any savvy
marketer can thus also give is: First,
brand one’s company and product.
Branding is thus also important, because
it thus keeps one on-message, and it also helps the consumers understand what
one’s company or the product stands for.
One should thus be bold, imaginative and
also not afraid to say what one however
really means. People like honesty. The second thing in order to focus on is
thus about what the consumer thus also really needs, and we thus are however also not talking about the sales
pitch here.
While however every business is thus unique,
below however are some of the pointers
that can thus also help most of the SME businesses thus become a formidable brand with its own
business identity :
1.
Also, build on the customer
experience, better still, one must also
think of them as the advisors. One must also make them feel as if they
however are a part of the team–If one
however has an outstanding product or
service, the customers will thus also
use it. They will thus also spread the word and also in turn will thus also enhance the customer base for one . This is thus also the
best way of however creating the viral quotient or either WOM for the product. One, build mechanisms at
the different touch points of the
business, in order to engage with the user base and will thus also learn from their actions and feedback. One
must also act in order to improve on the experience which one is thus
delivering at all times. There is thus
always room to be better than before. Listening to the feedback and also
engaging with the customers is thus also
vital in the each and every interaction. One can thus also really raise the bar
and also make them feel also like a part
of the team. A word of caution though: one is also don’t just collect the feedback but should also act swiftly or it will thus also backfire.
2.
Partner with someone who is
also targeting the same audience– One
get that cross promotion exposure by however identifying the places where one’s
audience congregates - thus also both online and offline. One must also think about how one can
thus also introduce the brand. Business in the beginning is thus
however also about making the strange
partnerships. So, one must go ahead and also
identify that ecosystem partner.
3.
Be present, be visible, be honest–
This thus also doesn’t mean just
blogging or either having a Facebook page or a Twitter handle with the company name. Thus, also in other words,
being active on the social media. One
should thus also be doing that anyways. It thus also literally means one also
to be everywhere. One also want to be that brand that the people also notice when they’re thus also walking down
the streets. Even if they also don’t know what one’s startup does, they’ll also
recognize one’s name. One must also
establish one’s brand as a subject-matter expert.
4.
Build the character of your SME –
One must also thus one work in order to
create a personality for the Startup, one must think of the brand as a person and also what it needs in order to signify to the audience, then one must
also create content and also communication
always thinking of the same.
The journey of however building a Small & Medium size Enterprise
thus also has its share of ups and
downs; what is thus also required of
you, is that nimble handling thus at the turn, that however reviving up at the
straights and also fueling at the right spots. So one must also fasten up the
seat belts and also enjoy the ride while one builds the SME Brand.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
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