In business, as in life, sometimes it’s the
little things that generally result in making the most meaningful impact. And
then applying marketing psychology to
the business is thus one such example. Using the psychological principles can
however help one in order to boost sales
and also generate leads. After all, the
marketers generally want to understand their customers. And then by
understanding their psychology, they can thus also know as to what makes them buy and why they
thus don’t. This isn’t however just one
of those marketing trends which generally
seems popular for only five minutes and one would however never hear about again. These are thus
the legitimate tools which the marketers
use. Marketing psychology is thus considered as thus one of those little
things, which can however have a huge
impact on the bottom line.
The purpose of this article is to make the reader
aware of the fact as to what are the ways in which marketing psychology helps
in order to improve the bottom line.
1.
Keep your friends close
By keeping the friends close, the enemies would
however closer … We however all like to
feel like we belong. Thus In marketing
psychology, this is however called
as social identity theory and it
also explains as to why most of the people identify with a particular group or
either a belief. But it generally is, of course, unrealistic in order to expect everyone to like you. One must
however look at the ongoing arguments which is
about Mac versus PC, Apple versus Android. No matter as to how much one
group generally feels that they’re
right, the opposing the side however feels equally correct. This thus means
that one generally needs to market to the people, the loyal customers. There’s
thus however no point by generally
trying in order to appeal to everyone.
2. Be generous
People however
like free stuff. And when the people generally receive something for
free, they thus would feel indebted to
you and would thus also want to do something in return. As a business person,
it’s generally up to one in order to create something which one can however
give to the customers. One must thus think about the valuable blog content,
interesting social media shares, and a downloadable ebook. Marketing psychology
thus dictates that the customers will however respond by signing up to the
newsletter, giving you that all-important like or thus also even buying a
product.
3. Conform
If anyone was in a situation where anyone did not
know as to how is one supposed to appropriately behave. This situation could thus
have been when one was wondering as to
what is one supposed to wear for a new job or whether one should be the
first in order to grab a drink at a party. Whatever the situation however is ,
we thus all react the same in all of these situations. We also thus look to see
what those around us are thus doing. We also thus look at what our new
colleagues are wearing and thus also
wait for someone else in order to
take a beverage. Because we thus see others however behaving in certain ways, we thus feel like
we’ve been given permission in order to
do the same. In marketing psychology, this is thus known as social proof, a form of conforming.
There are thus ways in which one can
convince the customers of this. Also, one
could create media buzz, share testimonials or either add social sharing
buttons to the website content. All of these thus encourage others in
order to participate and then engage
with the business.
4. Avoid loss
Also, People generally don’t like in order to lose what they’ve already gained. This is
why the people who generally sign up for
a free month in order to test a product
will however rarely cancel their subscription thus once the month has come to an end.
5. The marketing psychology of scarcity
“Last day to buy” and also the fact as to “Only three tickets left” are thus the types
of messages that generally strike in
order fear into the consumers’ hearts. These messages also thus
make them in order want to act
immediately, whipping out their credit card however before they’ve had time in
order to really think about what they’re
however doing. This is thus one of those
moments when SMS marketing is however so effective. The urgent message is
thus however delivered directly into the
palm of the customer’s hand. SMSes are also thus opened almost 100% of the time
and also thus within just a few minutes.
It thus has also often been said that the
customer is thus more interested in the benefits of a product thus than the
features, and that is also thus certainly true. However, one can still
also highlight the potential losses ,
the customers might thus
feel in the offers as well, and this can thus also lead to more sales.
Applying marketing psychology to the existing
marketing efforts can thus also make a big difference. Boosting the bottom line could thus however be a few quick
tweaks away.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
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