With
the advent of digitization and the internet, life has resulted in being easy
and also convenient once again, starting with a customer’s journey from
thus buying a product online to however
completing a transaction, thus all at a click of a button.
The knowledgeable consumers
however want more than the latest fashions, technologies and also the entertainment options: They are thus also
concerned about the environmental issues,
fair trade and also social equality. And they thus also want to purchase their
goods and services from the companies
who however are responsive to these issues.
This connection between
both the economic and social choices thus
provides the entrepreneurs with
great marketing opportunities, and thus there are at least five reasons as
to why adding a focus on the sustainability or other social issues will
however help one to thus expand the customer base.
The purpose of this article is however to make the reader
aware of those 5 reasons only as to why sustainability and social issues
attract the customers.
Below listed are the 5 reasons :
1. Rational versus emotional
People however believe their purchasing decisions are thus
based on the rational choices, but most of the
consumers also thus decide as to what is one supposed to buy and also from whom is one supposed to buy it from, which is however based on
their emotions. All of those hot-button issues such as deforestation or hunger
thus in the developing world can thus also become marketing tools if one’s company uses the recycled paper and the electronic receipts,
or either a percentage of the profits
thus also goes toward supporting a charity that thus nourishes the hungry
children.
Most of the
consumers thus also seek an emotional connection and also want to feel good about how they spend their
money. Marketing the actions of the
company thus also takes to
respond to the selected hot-button issues provides that feel-good experience
for the customers, which can thus also
be translated into an emotional connection with the
business. This effort thus also leads to brand awareness and also customer
loyalty.
2. Cause-based spending
Some of the consumers are thus also passionate about various causes, yet they
feel powerless in the face of the government choices or the corporate
decision-making. These people thus also choose to purchase products from the
companies that however support their causes or to either oppose the same things
which they however do, such as animal cruelty and also the genetically
modified foods.
Cause-based spending can thus also have a significant impact on the small
businesses. When it is however faced
with the option of thus purchasing the
two products which are of equal quality,
90 percent of the people thus choose to purchase the cause-branded product or
to either buy from a cause-branded company.
3. Hot-button topics
These topics thus also often arise from a trending news
story, health issue or either a social challenge, and one can thus also use
these issues in order to effectively and
tactfully promote the products or the services.
One too can thus
also capitalize on the public policy
issues by thus using the marketing tools that however promote one’s commitment
in a variety of ways. Sustainable practices, for example, save one money, and
one can thus also pass those savings
along to the customers.
3.
Education as entertainment
Marketing to the environmental or the social causes can
thus also take the form of entertainment.
The result was thus a perfect blending of education,
emotional connection and also the brand
awareness. Education as an entertainment can thus also be done on a much smaller scale with however
a simple but also a heartfelt video of the
company president who is however also
explaining as to why the company supports a particular cause and also
specifically as to how the people who shop with one are thus participating in
the process.
5. Social media trends
Whether it’s either through Instagram or Twitter, trending
topics on the social media can thus also help in order to create targeted
marketing and also sales campaigns. One can thus also integrate these issues with the current
social media campaigns, such as the
reveal-based content and the quizzes in order to increase the target audience engagement.
One must also use the platforms in order to inform, educate and also connect with the like-minded consumers on the
causes or the issues which one however supports . one’s business will thus also be
linked to the trend and also the benefit from the exposure. Whatever one’s
passion, one will find millions of others who thus share it and will also want to connect and also support the efforts, which will thus also
translate into increased sales.
Backbased
line
Cause-based marketing is thus considered as an excellent
opportunity in order to present the
environmental, sustainable actions or the social passion with the target
audience. One’s efforts will thus also promote the issues which one cares about
and the business.
People who thus also support the specific causes are thus
also more likely in order to spend their
money at the businesses that thus share their interests. One must however Use
social media and also the other
opportunities in order to educate and
also entertain the people about
one’s cause as well as the products and
the services to however build brand
awareness and the increased revenues.
Thus customer satisfaction
however plays an important role within
the business. It is however not only the
leading indicator in order to measure
customer loyalty, identify the unhappy customers, reduce churn and also increase revenue; it is thus also a key point of differentiation that
helps one in order to attract new customers in the competitive business
environments.And we must thus not forget the fact that satisfied customers
would only be attracted .
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
Comments
Post a Comment