Going by the numbers, 8 out of 10
startups fail in the first 18 months of formation. It leads to both, loss of
time and loss of capital. A failure for a venture can, therefore, lead to
problems for wantrepreneurs. You must learn from the previous experiences of
other entrepreneurs and then try and avoid the problems. You can learn from
those blunders but it can cause problems as well. You must be judicious while
taking the decisions and see that everythiannoyin
according to plan.
Here are some steps on how a
startup can survive its initial months and prove that it is not just another
startup and make it big in the industry:
1.
Market
analysis
If you fail in
short time, it means that you didn’t do enough market research. When you
start a research, you know the market and your competition and this can prove
to be an important thing going forward.
Before entering
the startup, ask yourselves if it is worth your time or not. Check if your
predicted turnout will satisfy you or will it let you down. It is good to learn
from mistakes but it is better if the mistakes are someone else’s.
2.
Consumer
behavior
If you are
aiming to set up a good business, you need to be clear on one thing: you need
to understand the nature of your consumers and their capacity to pay the price
you are asking for. There is fine line between being rich and capacity to pay.
It may not be necessary that people with high standards of living are ready to
pay.
3.
Attention
to advice
You must do away
with your know it all attitude
because in the long run it is going to create problems for you. After a little
bit of success, the entrepreneurs are on the top of the world. They don’t
feel the need to seek expert advice. The good investors are like that because
they have made money from multiple streams. If they advise you something, it
might be helpful and might prove to be a good suggestion. Listen to your
investors wisely and give importance to your team as well.
4.
Moolah
When you get the
ball rolling, don’t just jump into funding. Test your produce and decide wisely.
Also assess your cash flow needs. Cash flows not only involve capital needs but
cash needed for your daily operations. Cash is an important factor for any
business. You must ensure that there is enough cash for the company. You need
to grow and not only on papers but it must be real numbers.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online, Copyright Registration, Patent Registration, Trademark Registration.
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