Be it Big or small, B2B or either B2C, businesses across the
board are however learning in order to
appreciate that an agency can however be the solution to their own lack of
in-house resources. If one has however
decided that it’s time in order
to partner with an agency, this guide will thus show one as to what is one supposed to look for in order to
have a successful, long-term partnership. Because every business is however
different, choosing the right agency is thus much more an art than a science.
However the purpose of this
article is to make the reader aware of the marketing strategies which one can
however use before hiring an agency.
By mastering these four
strategies, one will however start to
get the benefit of digital marketing sooner, and one will thus also understand
the most important key performance indicators that will however help one to
thus grow one’s business. By doing it on its own, one will thus also get the
benefit of knowing as to what one needs when its finally the time in order to hire the outside resources.
The following are the 4 strategies :
1. Understand your own data.
Digital marketing systems thus however produce a lot of
data, and it can thus be overwhelming in
order to read a lot of complex reports
from many different systems. If one thus really wants to understand what's happening, one can
however start by thus signing into a
tool like Google Analytics that one’s web developer had however probably
installed on the website in order to gather the key stats about the website
traffic. One can also look for a report on traffic by source, and should thus
also discover as to how many people are
thus visiting the website from the
sources like referrals, organic search, direct and advertising. One should thus
however also set up a goal conversion tracking in the Google Analytics so that one can see as to
how many leads or sales are thus
coming from each source.
2. Focus on the goal -- traffic, leads or
sales.
Once one understands his current situation, one will
however be ready in order to set the
goals for improvement. There are thus
many digital marketing techniques that can however help one, like search
engine optimization, website optimization and also A/B testing, but if one is doing it himself,
one must focus on a simple goal such as driving more traffic and also leads/sales. One can thus start by adding a "call to
action" or to "offer" on
the home page or landing page that
thus makes it easy for the visitors to however provide their contact information. By
tagging the lead as a conversion in the
Google Analytics, one can however
now connect the dots between the
marketing efforts, visits and also
leads.
3. Test simple marketing campaigns.
If one however doesn’t have a lot of resources, one must
thus focus on the simple campaigns that
can thus drive traffic and leads. The
easiest campaigns in order to start are
the email campaigns, if one however has
a list, or a simple ad campaigns using
Google, LinkedIn and Facebook. Each of these tools is thus powerful and also highly complex, but in
order start with the simplest form and
also thus leverage the vendor's staff in order
to get the program started correctly. One must only remember that these
campaigns don't however run themselves, so one will however need in order to check in every few days to
see if they thus are on track and if
they are driving the traffic and the leads which one wants.
4. Get a little help.
Even if one is however running his own digital marketing campaign,
one must thus not be afraid in order to
reach out for help when one needs it.
It's probably not worth one’s time in order
to become a certified expert in the website design, video production or
graphic design when one can however
outsource these functions to contractors when one needs them. There are however many websites that thus give one an access to the experts, and if one
thus spends few rupees one won't however get bogged down on the details
that can cripple the progress. Upwork is thus one place in order to look for the contractors that can thus
help one in order to get those small
projects done.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
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