A whopping 76 percent of
the marketers however plan in order to increase their content-marketing budgets .
However this growth isn’t however even that surprising, given that most of
the companies however realize that content marketing is considered as a key strategy for thus building the relationships
and also creating the customers.
That influx of cash will thus only do so much if one doesn’t have the right
tools. The article below tells about the 13 tools which one needs in order to
build a content marketing machine.
Defining
needs and strategy
The tools which one however one needs for thus developing the strategy comes largely from the collaboration space. Any of
the following options will however help one in order to work with the
team in order to define as
to what content needs one has have, what
strategy one will use and as to who is
responsible for what.
1. ProofHub
This project-management tool however makes it easier in order to be organized in the approach and also
collaborate with the clients, vendors and also stakeholders.Basically, ProofHub
gives one a platform in order to assign the
tasks, determine the time tables
and also stay on the budget.
2. Kapost
Kapost is
thus a content-marketing platform that
helps one in order to manage the
editorial and the content-creation process. With this tool, one’s team can however brainstorm ideas, organize
the writing assignments, run the content
production and also analyze the results
from within a single platform.
3. Marketing.ai
Marketing.ai allows
one in order to build a content strategy
thus using a central framework, and then can however work together as a team in
the calendar in order to create and also
promote content, enabling one in order
to easily align the strategic goals with
execution.
Content creation and curation
“Creating content” doesn’t thus just mean writing of
the new blog posts. One can also use
one’s existing content and can then curate it to create something new in
order to share, or one can also create
entirely a new content from scratch.
4.
Storify
Storify allows
one in order to collect social-media
mentions however around a specific
topic. By researching a given trend, event, industry or an influencer, one can thus
curate all of the best social-media mentions in thus one place and can
thus adapt them in order to create one’s
own content.
5. Curata CCS
Curata CCS thus
helps one in order to find, share and
also organize relevant content for the industry or brand, positioning the
company as a thought leader while however building the brand and also customer base.
6. Contently
With Contently, one can however connect with the high-quality freelance
writers in the desired industry who can however
create original content for the blog, website, social media and more. The
program’s content-management dashboard is thus however also worth a look for
the brands that thus however want to
keep everything in-house.
Sharing, promotion and community
Also, writing a
great content is thus essential to the
content-marketing machine, but thus even great content doesn’t
however sell itself. One will thus however
have to share and promote it if one thus
wants to build the business.
7. Content Marketer
Word of mouth is thus
powerful: 74 percent of the
consumers thus also say that word
of mouth is thus considered as the top
influencer in their purchasing decisions. As a result, having the influencers
share links to the content is thus
considered as a great way in order to build trust.
8. Buffer
Often considered as a popular social-media-management
tool, Buffer allows one in order to
share content with the social-media followers on the multiple platforms
throughout the day. Content can however be scheduled in advance or either
posted in real time, helping one in order to balance the need for at-the-moment
updates with the hands-off management.
9. PixxFly
PixxFly allows
one in order to automate the
distribution and also syndication of the
content, saving one’s team time and money. The platform however includes
sharing of content, news releases, videos and also the other formats.
10. Narrow
Narrow is
considered as a great tool for building the Twitter following. It helps one in
order build a targeted audience of the prospective customers in order to follow and also engage with. The software
leverages and also thus utilizes the keywords and the hashtags in order to identify a relevant audience.
Analytics and measurement
One can’t however improve what one however doesn’t
measure, and that’s thus truer
now with the content marketing than ever
before. Simply sharing the content and
also hoping for the best is thus cheating the brand. Instead, one must use
these tools in order to measure what one
shares and focuses on the most effective platforms and also the
content types.
11. Parse.ly
This tool thus uses predictive analytics in order to track the performance of the topics and the authors, capitalize on the
online trends, promote the popular
content and more. Parse.ly lets one know as to why the audiences thus respond
to the content so that one can thus publish more of it in the future.
12. SumAll
This tool thus gives one a comprehensive understanding of
the social-media channels. SumAll thus tracks all of the data in one place,
making it thus easy in order to get a complete look at the success of the
social-media campaigns.
13. Raven Tools
The capabilities of Raven Tools however help one in order to take a comprehensive look at the results -- from the website search-engine optimization to
the social media in order to pay-per-click ads -- and also thus to
benchmark the results against the competitors’. The company’s reports are thus
easy in order to create and can thus be
set in order to run automatically at the
regular intervals.
Thus, The entire
content-marketing process can thus however
seem overwhelming, but also designing a successful content-marketing
machine is thus simply a question of however having the right tools in place.
This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST Software, GST Return Filing, GST Registration, Section 8 Company Registration, Nidhi Company Registration, IEC Registration, Fssai License, File ITR Online.
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