Even Before Launching Their Product, Reliance Jio Got Free PR Worth More Than $100 Million? What Startups Should Learn From This?
With the end of all those speculations on the launch date, and years of rigorous planning finally Reliance Jio’s massive project is up and running at its top gear! With the entry of Reliance Jio in the PR domain, the trend is somewhat baffling, reversed and in its back gear! How come a start-up can teach the existing ventures? How comes a newbie be competent enough to wipe out its seniors? How can a fresher venture succeed that fast? Well, wait while we answer your queries and tells a fairy tale worth learning from! Ambition, hardcore planning, vigorous execution, substantial forethought are the USP’s of Reliance’s Jio launch. Of course, they did not create a legend in a flip of a second .With Reliance Jio only aiming to cobble up around 100 million subscribers in only the measured “record time” as against the current mobile internet subscriber base of 150 million in the entire country. This launch has sent shivers down the spines of the major telecom operators in the nation and a ma...